Research Folder 2/3 (David)

Part 2

Summary Of Questionnaire



What I have found out from my questionnaire is that:

People like Product one because the brand NIKE don't do jeans, maybe this is because they're a sports brand. On the other hand, you can see from their stock list that they do other designer clothing such as jeans and 'The North Face' jackets and other products. People who took to questionnaire would pay £30 - £39 for these jeans, this is a necessary price, considering these jeans are unique and NIKE don't do jeans, this is a reasonable price for them. They further think it is a unique idea and will fit well within NIKE, this is because NIKE need branded jeans as they don't have any. Within the shop JD there is a brand called 'Nanny State' and they do jeans. NIKE need to design jeans because people have been saying for years 'ah why don't NIKE do jeans? etc, etc'. Although people think the idea of jeans within NIKE is very unique, they also think it's weird because NIKE is a sporting brand and not a clothing brand. Three people said the brand they wear the most is NIKE, whereas Two people said Adidas.

People prefer Product two, although has already been created before, but its an adaptation of the Beats Pill. Because this isn't a new idea people will be willing to pay a bit less or the exact price of the original stock price. This is a downfall because we won't be making a "huge" profit, but we will still be making one. The best feature about this new speaker is the colour choices, there is also a limited edition speaker which is a two-tone / two colour speaker. The best feature about this limited edition is that you can choose what colours you mix together. But the fixed price for this, no matter what colours you mix is £250, this is because the normal speaker is usually between £150 - £200, and because this is limited edition it has to be a little more expensive, otherwise there would be no point in it being limited edition.

Finally I found out that people like Product 2 more than Product 1, this is because it is more relate able to people, than a sports brand making jeans, although unique some people can't see that.

Part 3

Creating an Audience profile

The typical member of my target audience for Product 1 would be teenagers from the age of 13-20. This is because the product is branded NIKE and young people wear NIKE more than other ages within the population. The gender that will wear these jeans will be male. The ideal ethnic group would be anyone of any race, colour, ethnicity. The use of purchase would be to wear them. People who would buy this would be socialising, playing football and always going out and doing things with their spare time. The socioeconomic profile will be either unemployed or labourer, but all will most likely be in education. The psychographic profiles will be 'Aspirer, Explorer and Reformer' .

For product 2 the age of the audience is anyone of any age. This is because anyone can listen to music of any age. The ethnicity is anyone. The gender is anyone as well, this is shown because of the different colours. The brand as a whole is unisex. The product will be bought to listen to music. Anyone can listen to music, but with this product they can listen to the music they love with the best quality sound. Plus the product is a speaker, this is good because you wouldn't haver to worry about your ears getting damaged because of the overuse of headphones/earphones. The people who will buy this would be listening to music most of the time, playing football, making their own music and they have a massive love for music. The socioeconomic profile will be any of them, this is because it is everyones free will to buy and listen to what they want. The psychographic profile will be any of them as well, this is for the exact same reason as the socioeconomic profile.

Example of Person

My name is Samir. I am 16 years old, I attend college and I'm in first year. I am studying A-levels and B-tec's. I have a job in JD. I am white-black caribbean mix. My favourite brand is The North Face but I mostly wear NIKE. I think that this product will fit well within NIKE. Although NIKE is a sports brand, jeans will fit well within the brand because NIKE is turning more into a clothing brand than a sports brand.

SCRIPT & LINK 

Script for Assignment 29.2

LINK TO PREZI -  https://prezi.com/lkobobxmfdc8/edit/#0_30863873

Section Boyz – Mad Man Ting

This music video came out on December 24th 2015. Section Boyz released this song; Kaylum Production created the visuals. The style of this music video is interpretive; this means that it's more about the themes and interpretations of the song than the video. This draws the viewer in more because most videos nowadays are about the video and the riches, etc involved within this. The conventions within this video are as followed. The camera always focuses on the individual rappers when it's their turn, this is striking because you then learn the names of the rappers and remember who they are.

This video also uses lighting for the mood, because it was released on Christmas Eve the weather would be cold and dark. You can see from the image at (0:21) that its dark and looks cold. There are various techniques used in this video.

Cutting to the beat is also used; this is shown from 1:04-1:06. This is an excellent technique because it makes the video more interesting to look at and watch. This video also uses lighting for the mood, because it was released on Christmas Eve the weather would be cold and dark. You can see from the image that it’s dark and looks cold.

There are various techniques used in this video. Miming and lip-syncing is used throughout, this is better than singing it live in the video because you would hear all of the background noise and the voices wouldn't be to the best quality.

Mobb Deep ft 112 – Hey Luv

The rap group Mobb Deep released this song in 2001. This music video is interpretative; this is more about themes and interpretations of the actual song. This song's genre is Gangsta-love. This is unique because not many gansta rappers will let down their 'hard' exterior to reveal emotions unknown to their character. Some parts within the song are illustrative. This is when the words are reflecting what is happening on screen. The image on the left shows the man who isn't treating the girl right. This is the girl that Prodigy wants. The line that goes with this is 'I know that N***a aint doing what he s'posed to do, I got much more to give than homie do'. This line is an example of illustrative writing because you can infer from the words that the man isn't doing enough to keep the girl. This is also lyric interpretation. We can infer that the way these artists are talking could be how every girl wants to be treated by her man.

This video uses many conventions; these are as followed ‘Focusing on Performer, lighting for mood and Lyric interpretation’. Focusing on the performer is used in many music videos; it draws attention to the individual artist.  The image shown is effective because you can see that he is doing everyday tasks, but is still distracted on the phone by his lover. Lighting for the mood is used in this video. The image to the left shows warm, ‘romantic’ lighting.  Lyric interpretation is when the listener starts to infer what the artist is saying.

The video uses many camera angles, shots and camera movement; the video also uses miming and lip-syncing. The camera angles switch up throughout the music video, there are selections of close-up’s, mid-shots, long shots and shots at eye level. This music video doesn’t use green screen, you can see from the video that is based on reality and there is nothing unusual about it. The fact that the song has been recorded in a studio is better than live, this is because you would be able to hear the background noise and other things.

Kwarmz – RNAMVC 1Million Views Special

The style of this music video is Interpretative. If you listen to the words that he is saying, he includes a line about his little brother, the line goes ‘tell my likkle bruddah sekkle, wanna see you kicking ball, racking some medals, cah all the badness aint worth it, go chase your dream make some money that’s perfect’. This line is more abstract than others within grime songs, this is because not many artists rap about their family or saying that ‘badness aint worth it’.

Lyric interpretation is used successfully. As you can see, the video is recorded on an estate, and he is rapping about dreaming, you can infer that he is dreaming of making it and getting out of the estate. The lighting is natural, it is still very sunny and this creates a peaceful, happy image. Although there are people in the background, the cameraman focuses on the performer throughout the whole video. Extending the song’s meaning is also used. There is a line that says ‘on the ends where you hardly see the sun, before you saw that you would probably see a gun’ if you look at this line on a deep level, you will realise that it is actually sad but true.

The technique of a mirror image or reflection is used in this video; this is very different and unique. This is unique because not many music videos use this. Cutting to the beat is used successfully, this is effective because it involves the viewer more.