Part 2
Summary Of Questionnaire
What I have found out from my questionnaire is that:
People like Product one because the brand NIKE don't do jeans, maybe this is because they're a sports brand. On the other hand, you can see from their stock list that they do other designer clothing such as jeans and 'The North Face' jackets and other products. People who took to questionnaire would pay £30 - £39 for these jeans, this is a necessary price, considering these jeans are unique and NIKE don't do jeans, this is a reasonable price for them. They further think it is a unique idea and will fit well within NIKE, this is because NIKE need branded jeans as they don't have any. Within the shop JD there is a brand called 'Nanny State' and they do jeans. NIKE need to design jeans because people have been saying for years 'ah why don't NIKE do jeans? etc, etc'. Although people think the idea of jeans within NIKE is very unique, they also think it's weird because NIKE is a sporting brand and not a clothing brand. Three people said the brand they wear the most is NIKE, whereas Two people said Adidas.
People prefer Product two, although has already been created before, but its an adaptation of the Beats Pill. Because this isn't a new idea people will be willing to pay a bit less or the exact price of the original stock price. This is a downfall because we won't be making a "huge" profit, but we will still be making one. The best feature about this new speaker is the colour choices, there is also a limited edition speaker which is a two-tone / two colour speaker. The best feature about this limited edition is that you can choose what colours you mix together. But the fixed price for this, no matter what colours you mix is £250, this is because the normal speaker is usually between £150 - £200, and because this is limited edition it has to be a little more expensive, otherwise there would be no point in it being limited edition.
Finally I found out that people like Product 2 more than Product 1, this is because it is more relate able to people, than a sports brand making jeans, although unique some people can't see that.
Part 3
Creating an Audience profile
The typical member of my target audience for Product 1 would be teenagers from the age of 13-20. This is because the product is branded NIKE and young people wear NIKE more than other ages within the population. The gender that will wear these jeans will be male. The ideal ethnic group would be anyone of any race, colour, ethnicity. The use of purchase would be to wear them. People who would buy this would be socialising, playing football and always going out and doing things with their spare time. The socioeconomic profile will be either unemployed or labourer, but all will most likely be in education. The psychographic profiles will be 'Aspirer, Explorer and Reformer' .
For product 2 the age of the audience is anyone of any age. This is because anyone can listen to music of any age. The ethnicity is anyone. The gender is anyone as well, this is shown because of the different colours. The brand as a whole is unisex. The product will be bought to listen to music. Anyone can listen to music, but with this product they can listen to the music they love with the best quality sound. Plus the product is a speaker, this is good because you wouldn't haver to worry about your ears getting damaged because of the overuse of headphones/earphones. The people who will buy this would be listening to music most of the time, playing football, making their own music and they have a massive love for music. The socioeconomic profile will be any of them, this is because it is everyones free will to buy and listen to what they want. The psychographic profile will be any of them as well, this is for the exact same reason as the socioeconomic profile.
Example of Person
My name is Samir. I am 16 years old, I attend college and I'm in first year. I am studying A-levels and B-tec's. I have a job in JD. I am white-black caribbean mix. My favourite brand is The North Face but I mostly wear NIKE. I think that this product will fit well within NIKE. Although NIKE is a sports brand, jeans will fit well within the brand because NIKE is turning more into a clothing brand than a sports brand.
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