KONY 2012 / Before the flood

1) Social action and documentary (Unit 31)

The name of the documentary is Kony 2012. This documentary is based on the sole goal to bring Joseph Kony to an end. Joseph Kony is he leader/dictator of Uganda. He was born in August 1961. He has 88 wives (as of 2007) an 42 kids (as of 2006). The main subject of this documentary is Joseph Kony, he is known to kidnap children from their parents and home and train them to be kid soldiers. The subject of the documentary is to bring awareness of Joseph Kony and his sick, sadistic ways and make sure we bring him to a stop. There are various ways that the director of this documentary promotes Kony's disgusting ways and how he aims to aid them. The director of this documentary is Jason Russell, he is an American film and theatre director, choreographer, and activist who             co-founded Invisible Children Inc. He is the director of Kony 2012, a short documentary film that went viral in the beginning of March 2012. The documentary was released in 2012.

The style of this documentary is formal and serious. This is evident from the language used by Jason Russell. Another example of the seriousness in this documentary is the fact that Jason Russell formed a friendship with a youth from Kony's army 'Jacob', and when he is introduced is backstory is left untold. However, once the documentary progresses and the story evolves, his story is told and sympathy is the main effect that comes to mind when thinking of the tragedy that Jacob has had to suffer. One scene that brings heartbreak to mind is from 6 minutes 20 seconds - 7 minutes 58 seconds Jacob tells the story about how Kony's "army" tragically killed his brother, and he says what he would do if he gets the chance to ever see his brother again. Previously, the scene before his Jacob describes how he wanted to learn things and become a lawyer and make a difference to the world, the director says that he can still do these things.

The main purpose of this documentary is to bring the disgusting ways of Kony to light and make sure that the public know what is going on, so if they want to help the cause and bring him to a stop they can. Jason Russell's intentions were to make local news between two countries transform into global news that will swoop the country in shock. It is also made to raise awareness for the cries Kony has committed, some say that it is even classed as a war crime as Kony "recruited" children to his army. But to inform everyone of these crimes they decided to make a Facebook page called 'Invisible Children .Inc'. Russell's other purpose was to "make Joseph Kony a household name" this quote comes directly from Russell's documentary. By doing so they wanted to make Kony infamous and notorious for his crimes, to gain this much fame, Kony would need publication from people who had once shared that fame.

The image (left) is a propaganda poster that wanted to punish Kony for his crimes, he is depicted with Osama Bin Laden and Adolf Hitler; they were worldwide war criminals who were leaders and dictators of their cause and country. Propaganda has been around since the beginning of time, as propaganda can simply be a picture detailing an event. However, when the first world war rose up Propaganda was used much more often, it was mostly used to help encourage people to join the war effort; whether that meant fighting (predominantly for males) or helping out in the factories (predominantly for females). The first use of propaganda was in 1914, with Lord Kitchener's poster (the poster is above right, opposite Kony 2012), this poster is extremely iconic and well known throughout Britain and many history teachers in schools make their students annotate this picture and write a summary of their understanding. In the Second World War Propaganda became more detailed and had a different effect on soldiers and civilians.

Russell had some success with his campaign as in 2011 the USA decided to send over 100 American advisors to try and better the situation. Sadly, Kony caught wind of their plan and went deeper and deeper into hiding, thus meaning he is still out there to this day. The public tried to aid the course in funding Children Inc and getting famous people involved. To gain publicity Russell decided to target 12 Culture makers and 12 Policy makers, some of the culture makers included billionaires, celebrities and athletes, this is because what they talk about will instantly spread like wildfire.

George Clooney said 'I want indicted war criminals to enjoy the same level of celebrity as me, that seems fair', this clearly shows how much celebrities despised Kony for his crimes and wanted him to be punished for what he had done to innocent children. Secondly, I think 'Kony 2012' had such a big impact was because Kony was targeting children, and children are looked on to be so innocent within society. For instance, if you asked a child 'What do you see when you look up at the sky?' they may say 'Blue sky with some clouds that look like an animal'. Plus within the media kids are usually depicted as being innocent and naïve, however on most fiction shows, some children have an over-sarcastic tone of an adult. But Russell is doing a documentary thus meaning that everything is real and factual and will have a different effect on the viewer.

The search for Kony went on past 2012 but Russell had been successful in getting Kony to the same level of fame as his 12 chosen Culture makers. Russell's mission had been a success so far, he crossed hurdles that others thought were too high for anyone to cross, however he achieved his goal in making Kony a household name. His next goal was to bring Kony to justice for his crimes, however this would prove to take more than 100 American Advisors as Kony went into hiding. Once Kony is brought to justice then Russell's operation will be complete.

Before the Flood

'Before The Flood' is a documentary starring world known actor 'Leonardo DiCaprio'. He decided to research about Global Warming and the damage it's doing to our world. He decided that he would use his public status and image to get the message across about Global warming and it's effects. He used facts alongside opinions to carry his argument throughout. I think this documentary is very effective because both sides of the argument are used in the documentary. There were members of the cabinet and owners of excessive coal producing/using companies who were strongly against the idea that humans can change climate. 'Senator James Inhofe' said 'people are so arrogant to think they can change climate' this shows the extent of his dismissal to the whole idea. Having both sides of the argument involved helps the viewer understand both sides of the argument.

The sole purpose of this documentary is to inform the viewers about global warming and it's effects on our planet. It does this by adding facts and statistics mixed with opinions from key figure heads in our societies and countries. The addition of these famous and influential people would've added to making the viewer feel secure in the sense that the documentary is telling them the truth and not lying to them, this is also shown through the fact

Leonardo DiCaprio used his public figure to better this documentary as he decided to reach out to people who are equally as famous and important, he featured 'Barrack Obama, Ban Ki-Moon, Elon Musk, Enric Sala, John Kerry, Sunita Narain and The Pope Francis'. All of the people previously listed share the same importance and celebrity status as DiCaprio so they would be able to help make a change based on their opinions and views toward global warming. Also, by adding the opinions from these icons it reassures the viewer that DiCaprio isn't being biased in any way.

Assignment 26.1

26.1 Media Assignment

Romeo + Juliet

·         The film was made in 1996

·         The film was set in “Verona”

·         The director was Baz Lurhmann

·         Romeo – Leonardo DiCaprio

Juliet – Claire Danes

·         The age certificate is PG13

·         The target audience would be film lovers, people who love the director / actors, people who like the transformation of Shakespearian writing onto the big screen, many more

·         I intend to analyse the hidden meaning, features and many other things about this movie, such as the codes & conventions
ii    I intend to apply a deep & thorough analysis of this film

Synopsis

This film was originally a play wrote by William Shakespeare. Baz Lurhmann decided to turn it into a modern day film, however he used all the same words that were in the play and changed only a few things (swords were changed to guns, and horses were changed to cars). The film is about a family feud that has been going on for all eternity, the son of Montague (Romeo) and the daughter of Capulet (Juliet) are namely “two star crossed lovers” and they meet at Capulet’s feast/party and they fall in love at first sight and ending up taking their lives to end up with eachother in eternal love.

Genre Analysis
The main two genre's of this film are Romantic & Comedy. The comedy aspect is shown in the opening scene when the Montague's and Capulets have a brawl which starts at the petrol station. It is comical because of the effects used, such as the fast motion when Tybalt is taking off his coat to proceed with the battle. Another scene where comedy is shown is when Lady Capulet & The Maid are shouting/screaming Juliet's name, the way the maid shouts her name is a comical stereotype because of the accent. The film is also an action-film this is because of the violence involved.  The film can also be seen as a historical film because it was originally Shakespeare's play. The romantic aspects are obvious because that is the main genre of the film. One of the early scenes with romance involved is the scene when Romeo+Juliet are both looking through the fish tank at eachother and they fall in love with eachother. These scenes I have described are an example of the types of genre and they are all effective because you can understand  all of the genre's.

Narrative analysis 
The main plot of the film is that Romeo+Juliet will be together and be able to love eachother in peace and they wish for the families to accept their love/happiness. However both families disagree entirely with the idea of their partnership. Both families are at war from an 'ancient grudge that breaks to new mutiny', I have explained the backstory within the synopsis. The most prominent flashback is when Romeo wakes up in a frightful state after having a flashback about killing Tybalt. This was effective as it was one of the only flashbacks shown. The protagonists are Romeo (Leonardo DiCaprio) and Juliet (Claire Danes), they are the 'star crossed lovers' that are from the families 'Montague & Capulet'. Both these families have been quarrelling for many years and it hasn't stopped. Because the families are at war it's even worse that these two lovers fall in love. Mercutio (Harold Perrineau) is romeo's best friend, however he is tragically killed by Tybalt on Verona Beach near the stage. Tybalt (John Leguziamo) is Juliet's cousin and the Kingsman to Capulet, he kills Mercutio and comes to an unfortunate end when Romeo kills him beside the statue of Christ. Capulet (Paul Sorvino) is Juliet's father, he wants her to marry Paris but says she is too young to marry.  Paris (Paul Rudd) is the billionaire play boy and his desire is to marry Juliet. Gloria Capulet (Diane Venora) is Juliet's mother and wants her to marry early. Juliet's nurse (Miriam Margolyes) wants her to seek happy nights to make happy days and she supports her relationship with Romeo. Lady Montague (Christina Pickles) is forever worried about her son because he falls in love and ends up being heartbroken. Benvolio (Dash Mihok) is Romeo's cousin and is Montague's Kingsman, he starts the civil war in the opening scene by saying 'put up you're swords'. Montague (Brian Dennehy) wants to keep the peace, same as Capulet but their Kingsman think otherwise. Friar Laurence (Pete Postlethwaite) is the local parish and he has the honour of wedding Romeo + Juliet.

All of these characters are important to the story and effect it in many different ways. The setting of the film is a hot town called Verona. Because of the setting it makes the film develop better because it is sunny throughout, until the last scene when Romeo returns from banishment. He returned to kill himself next to his wife because he had heard she died, however she only wanted to draw Romeo's attention so he would return. The final scene switches from a tropical summer to a tropical storm. Pathetic fallacy is used in this scene by using the weather to describe the emotions of Romeo. The lighting and mood of this scene is depressed, angry and upset. The audience sees the story as an eye in the sky, however we frequently see it through the protaganist's eyes, this is shown in scenes such as "Juliet's monologue after Romeo has been banished" and the most prominent scene of both views is "the fish tank scene", in this scene the camera switches from Romeo's P.O.V to Juliet's. The main themes in this film are love, hatred and family. The love aspect is shown in many different ways, the most obvious is the love between Romeo+Juliet. The second is love between brothers/friends, for example Mercutio, Romeo & Benvolio. The hatred is between the families because of this fued that has dragged on for hundreds of years and will not seem to come to a stop. Family and unity are also big themes, a sense of belonging is shown within the families because everyone has their "people".


Film Content Analysis
The language / dialect used is of a high standard of old english. This is because Baz Lurhman used all of the same words that William Shakespeare used, he did not change the script. One reason for doing this is to mix the old with the new, the old language with the new modern day themes. The language spoken sounds intellectual, one reason for this is because it is old English which sounds sophisticated. Capulet's accent sounds Italian when he throws an 'Old accustomed feast'. This is effective because it could show the cliché understanding of the term 'family', usually in films with big crime people they are affiliated with a family and they try to eliminate all other families to gain complete power of the place they are situated in. However in Romeo and Juliet the heads of these families do not try to eliminate each other because they want to keep the peace, contrastingly it is their Kingsmen who hate peace and they want to eliminate each other. A symbol that appears frequently is the 'cross' this shows that both of the families are very religious, but although they are religious they do not abide by a few of the rules based within their religion.


Music plays a very big part within this film, the film mixes the old with the new in many aspects of this film, and music is one of them. Before the' Old Accustomed Feast' Mercutio arrives on the beach to meet Romeo, Benvolio and the henchmen. In this scene you hear them singing a 90's house song, this is one example of modern music mixed with old speech. Another example of this is at the feast when the audience see a live performance by 'Des'ree' and she sings 'Kissing you'. This song is a repeated motif and is used in various other scenes, one example of this is before Romeo's banishment when he spends the night with Juliet. This song is used to represent love within the film. You can infer this because it is first heard when Romeo & Juliet first meet in the fish tank scene. In my opinion, the music makes the film better because it wouldn't make sense to have modern times with Shakespearian music.


This film uses numerous amounts of special effects. These are:

• Change of Weather
• Gun shots
• Green Screen
• Explosions
• Fire

I have only listed a few as these are the effects that are most frequent within the movie. A change of weather is used when Mercutio is killed, the weather switches from sunny and bright to dark, cloudy and gloomy. This is pathetic fallacy and makes the audience feel devastated for Romeo's loss, this adds an aspect of reality to the film because life can be taken at anytime. The gun shots are used throughout the film whenever there is a quarrel. The opening scene involves gun shots, fire and explosions. Other scenes are when Romeo slays Tyblat, Mercutio trying to get Romeo's attention and the final scene. All of these special effects are unique and effect this film in their own way. Within this film the camera is always moving, even in the intimate, private love scenes the camera moves. This is highly effective because it makes the film seem more realistic and life like. It further infers that we as the audience are the inside the camera. This makes the film seem more personal because we see it from many different perspectives.

Conclusion
In conclusion, I think that without everything I have wrote about the film wouldn't be as effective. This film effects people in different ways and without any of the things discussed above, the meaning of the film wouldn't be interoperated in you're individual way. In my opinion I adore this film and I think you should watch it and think of your own meaning for the film.


Sweeney Todd
This film was made in 2007 its a mix between a thriller and a musical
This film was made in the UK and set in Victorian London
Tim Burton directed and produced this film, spending 50million US Dollars to produce and making over 52million.
This film is rated 16+ because of the gruesome murders and horrific scenes
The target audience are fans of Johnny Depp and other actors involved and cinema goers, etc
I intend to make a thorough analysis of this film

Synopsis 
Benjamin Barker (Johnny Depp), a skilled barber, is falsely charged and sentenced to a life of hard labor in Australia by the corrupt Judge Turpin (Alan Rickman), who lusts after Barker's wife Lucy (Laura Michelle Kelly). Now under the assumed name "Sweeney Todd", Barker returns to London with sailor Anthony Hope (Jamie Campbell Bower). At his old Fleet Street lodgings above Mrs. Nellie Lovett's (Helena Bonham Carter) pie shop, he discovers that Lucy, having been raped by Turpin, has supposedly poisoned herself, and his teenage daughter Johanna (Jayne Wisener) is now Turpin's ward, and like her mother before her, is the object of his unwanted affections. Nellie has kept Todd's silver barber knives hidden in the Barkers' old room, which is supposedly haunted. Todd vows revenge, reopening his barber shop in the upstairs flat. He reopens the shop and invites people into the shop and brutally slits their throats before chucking them down the chute for them to be smelted and put into Mrs Lovett's pies. The final scene is when Todd realises he killed his ex wife Lucy, he then kills Mrs.Lovett by throwing her into the furnace and locking the door, their adopted son then kills Todd by slitting his throat.

Genre Analysis
This film's is a hybrid genre film. It's main genre is a mix between thriller & musical. There are songs implemented which makes it a musical. Most scenes are mysterious with dark and eerie lighting, this further adds to the thriller aspect. Secondly in thriller films there is always a villain who goes on a killing spree and then ends up turning out like his victims. This film follows that cliche, also usually in this genre of film the music will be slightly sinister, almost like a horror movie. The subgenre is a British-period film, this is because of the time it was set in. 

Narrative Analysis 
Sweeney Todd, previously known as Benjamin Barker was a barber from London who was happily married to Lucy Barker, however Judge Turpin hated his happiness with his wife and had him arrested and sent away for 15 years. Then Judge Turpin took advantage of Lucy Barker and raped her, she then supposedly poisoned herself but in reality she faked her death and turned into a beggar woman to get close to her husband once more. Tragically this doesn't happen because Todd accidentally kills her as he was manipulated by Mrs.Lovett into thinking she was going to cause problems to his business (she poses as a beggar woman). There are a few flashbacks shown throughout this film, one that is shown and is a repeated motif is when he was taken away from his wife and daughter. This is effective because it helps build up the story. Another example of a flashback is when Todd finds out he killed his wife, all of the memories with her flood through his mind at rapid pace, this happens again a few minutes later when the little boy Mrs.Lovett adopted kills Todd. These are effevtice because it plays on the emotional heart strings of the audience and makes the ending of the film different from the rest of it, this is because the whole film has been filled with killing, blood and gore, this is good because it makes the audience think and look differently upon Sweeney Todd. 

The setting is 19th century England/London, this is seen as the gritty, doom and gloom age of London where killings, hangings and slaughters were ordinary to people. This is shown throughout the whole film and is used effectively, this makes the film look realistic for when it was set. As in every other movie the audience sees the story through its own eyes, almost like a flying eye. We as the audience see part of the story through Todd's eyes & Mrs.Lovett's but for the rest we see it through our own as a bystander. The main theme throughout the duration of this film is revenge, this is the biggest motif for Todd because he thinks if he kills one person, its one less person to get in his way of killing Judge Turpin. Because Todd is driven on this feeling of revenge, he doesn't even notice killing his own wife because of her disguise. He only realise all too late when he goes down to the cellar to collect the little boy. The theme of revenge runs from the opening scene when Todd tells Anthony how he will kill Turpin, to the very final scene when the little boy kills Todd in revenge for his adoptive mother (Mrs.Lovett).

Film Content Analysis
The language used is very much similar to my previous analysis. The language spoken is old English because of the times it was set in, this makes the film more effective because it seems more realistic. The accents of everyone in the film is cockney English, this shows that London people in those days all sounded the same because nobody really travelled and if they did it was a rarity/royalty. A repeated symbol and object is Sweeney Todd's razor blades, this is effective because it is his main weapon that he does the killings with.

The film is a musical so music is used throughout to an enormous extent. The music used fits in well with the film because it sounds as if it were made in those times. This is good because if the music was more modern it would make the film seem a bit childish. In some scenes there are only instruments playing, but they are playing the melody's that were used for the songs. The main special effect that is used is the blood and the noises of breaking bones as the bodies shoot down the chute. All of these effects are used frequently and add to the gruesome, brutality of the murderous demon barber of fleet street.

Conclusion
To conclude I think that what I have discussed makes the film more unique than others set in the same time zone or with the same themes because of all these elements. A good site to check out is Wikipedia this is because it shows you different interpretations and gives you fact-files on the characters and their roles. In my opinion the film was very good but it could have been better if they didn't use so many cliche's, especially that the protagonist finally gets what he wants.

Assignment 29.3

Research Folder 2/3 (David)

Part 2

Summary Of Questionnaire



What I have found out from my questionnaire is that:

People like Product one because the brand NIKE don't do jeans, maybe this is because they're a sports brand. On the other hand, you can see from their stock list that they do other designer clothing such as jeans and 'The North Face' jackets and other products. People who took to questionnaire would pay £30 - £39 for these jeans, this is a necessary price, considering these jeans are unique and NIKE don't do jeans, this is a reasonable price for them. They further think it is a unique idea and will fit well within NIKE, this is because NIKE need branded jeans as they don't have any. Within the shop JD there is a brand called 'Nanny State' and they do jeans. NIKE need to design jeans because people have been saying for years 'ah why don't NIKE do jeans? etc, etc'. Although people think the idea of jeans within NIKE is very unique, they also think it's weird because NIKE is a sporting brand and not a clothing brand. Three people said the brand they wear the most is NIKE, whereas Two people said Adidas.

People prefer Product two, although has already been created before, but its an adaptation of the Beats Pill. Because this isn't a new idea people will be willing to pay a bit less or the exact price of the original stock price. This is a downfall because we won't be making a "huge" profit, but we will still be making one. The best feature about this new speaker is the colour choices, there is also a limited edition speaker which is a two-tone / two colour speaker. The best feature about this limited edition is that you can choose what colours you mix together. But the fixed price for this, no matter what colours you mix is £250, this is because the normal speaker is usually between £150 - £200, and because this is limited edition it has to be a little more expensive, otherwise there would be no point in it being limited edition.

Finally I found out that people like Product 2 more than Product 1, this is because it is more relate able to people, than a sports brand making jeans, although unique some people can't see that.

Part 3

Creating an Audience profile

The typical member of my target audience for Product 1 would be teenagers from the age of 13-20. This is because the product is branded NIKE and young people wear NIKE more than other ages within the population. The gender that will wear these jeans will be male. The ideal ethnic group would be anyone of any race, colour, ethnicity. The use of purchase would be to wear them. People who would buy this would be socialising, playing football and always going out and doing things with their spare time. The socioeconomic profile will be either unemployed or labourer, but all will most likely be in education. The psychographic profiles will be 'Aspirer, Explorer and Reformer' .

For product 2 the age of the audience is anyone of any age. This is because anyone can listen to music of any age. The ethnicity is anyone. The gender is anyone as well, this is shown because of the different colours. The brand as a whole is unisex. The product will be bought to listen to music. Anyone can listen to music, but with this product they can listen to the music they love with the best quality sound. Plus the product is a speaker, this is good because you wouldn't haver to worry about your ears getting damaged because of the overuse of headphones/earphones. The people who will buy this would be listening to music most of the time, playing football, making their own music and they have a massive love for music. The socioeconomic profile will be any of them, this is because it is everyones free will to buy and listen to what they want. The psychographic profile will be any of them as well, this is for the exact same reason as the socioeconomic profile.

Example of Person

My name is Samir. I am 16 years old, I attend college and I'm in first year. I am studying A-levels and B-tec's. I have a job in JD. I am white-black caribbean mix. My favourite brand is The North Face but I mostly wear NIKE. I think that this product will fit well within NIKE. Although NIKE is a sports brand, jeans will fit well within the brand because NIKE is turning more into a clothing brand than a sports brand.

SCRIPT & LINK 

Script for Assignment 29.2

LINK TO PREZI -  https://prezi.com/lkobobxmfdc8/edit/#0_30863873

Section Boyz – Mad Man Ting

This music video came out on December 24th 2015. Section Boyz released this song; Kaylum Production created the visuals. The style of this music video is interpretive; this means that it's more about the themes and interpretations of the song than the video. This draws the viewer in more because most videos nowadays are about the video and the riches, etc involved within this. The conventions within this video are as followed. The camera always focuses on the individual rappers when it's their turn, this is striking because you then learn the names of the rappers and remember who they are.

This video also uses lighting for the mood, because it was released on Christmas Eve the weather would be cold and dark. You can see from the image at (0:21) that its dark and looks cold. There are various techniques used in this video.

Cutting to the beat is also used; this is shown from 1:04-1:06. This is an excellent technique because it makes the video more interesting to look at and watch. This video also uses lighting for the mood, because it was released on Christmas Eve the weather would be cold and dark. You can see from the image that it’s dark and looks cold.

There are various techniques used in this video. Miming and lip-syncing is used throughout, this is better than singing it live in the video because you would hear all of the background noise and the voices wouldn't be to the best quality.

Mobb Deep ft 112 – Hey Luv

The rap group Mobb Deep released this song in 2001. This music video is interpretative; this is more about themes and interpretations of the actual song. This song's genre is Gangsta-love. This is unique because not many gansta rappers will let down their 'hard' exterior to reveal emotions unknown to their character. Some parts within the song are illustrative. This is when the words are reflecting what is happening on screen. The image on the left shows the man who isn't treating the girl right. This is the girl that Prodigy wants. The line that goes with this is 'I know that N***a aint doing what he s'posed to do, I got much more to give than homie do'. This line is an example of illustrative writing because you can infer from the words that the man isn't doing enough to keep the girl. This is also lyric interpretation. We can infer that the way these artists are talking could be how every girl wants to be treated by her man.

This video uses many conventions; these are as followed ‘Focusing on Performer, lighting for mood and Lyric interpretation’. Focusing on the performer is used in many music videos; it draws attention to the individual artist.  The image shown is effective because you can see that he is doing everyday tasks, but is still distracted on the phone by his lover. Lighting for the mood is used in this video. The image to the left shows warm, ‘romantic’ lighting.  Lyric interpretation is when the listener starts to infer what the artist is saying.

The video uses many camera angles, shots and camera movement; the video also uses miming and lip-syncing. The camera angles switch up throughout the music video, there are selections of close-up’s, mid-shots, long shots and shots at eye level. This music video doesn’t use green screen, you can see from the video that is based on reality and there is nothing unusual about it. The fact that the song has been recorded in a studio is better than live, this is because you would be able to hear the background noise and other things.

Kwarmz – RNAMVC 1Million Views Special

The style of this music video is Interpretative. If you listen to the words that he is saying, he includes a line about his little brother, the line goes ‘tell my likkle bruddah sekkle, wanna see you kicking ball, racking some medals, cah all the badness aint worth it, go chase your dream make some money that’s perfect’. This line is more abstract than others within grime songs, this is because not many artists rap about their family or saying that ‘badness aint worth it’.

Lyric interpretation is used successfully. As you can see, the video is recorded on an estate, and he is rapping about dreaming, you can infer that he is dreaming of making it and getting out of the estate. The lighting is natural, it is still very sunny and this creates a peaceful, happy image. Although there are people in the background, the cameraman focuses on the performer throughout the whole video. Extending the song’s meaning is also used. There is a line that says ‘on the ends where you hardly see the sun, before you saw that you would probably see a gun’ if you look at this line on a deep level, you will realise that it is actually sad but true.

The technique of a mirror image or reflection is used in this video; this is very different and unique. This is unique because not many music videos use this. Cutting to the beat is used successfully, this is effective because it involves the viewer more.

29.1 Understanding the purposes of music videos

29.1 Understanding the purposes of music videos      Alfie Penfold

Introduction

This assignment is going to contain the different purposes of music videos and the understanding I have grasped from this within lessons.

Promotion of a particular song - Mobb Deep - Shook Ones

 This song was  made in 1995 by  Mobb Deep (the  artists). At the  time this song  was made, Mobb  Deep were up  and coming  rappers from Queens Bridge NYC. The video  promotes the song very well, this is because its  easily memorable. There are many reasons for this,  one is because of the large and oversized hockey  Jerseys they're wearing, this is memorable because  people these days usually don't wear clothes that  oversized. The image on the right shows Prodigy (artist) driving, this is raw footage, we can infer from this that it seems more real and raw compared to if it were edited with CGI. We can also infer that the editing on music videos hadn't been fully grasped yet. This song has been promoted in many different ways such as Eminem's movie 8Mile, in one of the scenes Eminem says 'You scared to death, you scared to look you shook', this is in the chorus of 'Shook Ones'.  Because part of this song was used in the film, it could increase popularity for Mobb Deep, although they were popular because they made it. Plus they made songs with many different artists, such as Nas, 50 Cent, Nate Dogg. The rap beat is one of the best worldwide, even to this day and people use it world wide for other freestyles and rap media. This single was made in 1995, so the internet was not around for promotion. The only way it would've been promoted would have been to either take the track to a record label, sell the tracks in person or find another way. Whereas now days we have the internet and many different streaming site such as 'YouTube, Tubidy, Spotify , etc'. It is easier to promote music in todays times because of all these sites, but when the song was released it was 10x harder.



Promotion of a new artist - Obie Trice - Rap Name 

The song was released on October 22nd 2002.  This song is a good example of promoting a new artist because Obie Trice was signed to Interscope/Universal Records. This is Eminem's record label, we know this because Obie Trice (artist) says at the beginning 'Em signed another black boy like he nigga happy'. In the image on the right shows Obie selling albums on the street, this shows that before you make it this is what you had to do. This is also shows how hard it was to make it and try to sell records and albums, you can also see that people are excited to get his album (picture top left). The little boys mouth is open so this can be out of shock for the new album, or that Obie is a rising star and started off in his area. Although its promoting Obie, it also drops lines from Eminem's songs. The 6 second introduction is from Eminem's song 'Without Me', this also promotes Eminem as a rapper. The fact that the title of the song is 'Obie Trice feat. Eminem' shows that its Obie's song, but with the feature of Eminem it will increase popularity because Eminem was and still is one of the best rappers in the world. This song was also featured on the movie 8Mile, people who watched this may have wanted to know 'What song is that? Who's the artist?' this would increase money for Obie and even more for Eminem because he's featured on the track, plus if people bought the movie. This song was Obie's debut track and it includes lyrics from other songs like 'Notorious BIG - Long Kiss Goodnight'.  People could like this and want to listen to him more. Contrastingly people may dislike this, this could be good but bad for Obie. Because this was Obie's debut, if the song didn't do well then it would look like Eminem had signed someone who would never rise, this would decrease Eminem's fans. This song successfully promoted Obie Trice, this is because his fan base increased, his money went up and he grew to world fame.

Increasing income for the Record Company - Gorillaz - Empire Ants

  This song was produced by the band 'The Gorillaz', this song was released in December 15th 2010. This song is different from the other songs i have used. This songs genre is alternative/indie, this makes it unique from other songs in the world. The song is telling the story of the album, the picture top right is from the song 'Stylo'. The fact that this album is in a series will increase the income for the record company because, you can't fully grasp one of the albums songs without knowing all of them. This is because the whole album is a story, and without you knowing one song, the rest will be a mystery... In the screenshot (top right) if you look closely you can see a small icon at the bottom right of the screen, this is the front cover of one of their albums 'Demon Days'. The icon is also a link to their YouTube channel. Having this as a link to the channel will increase income because people will wonder 'what's that icon', etc. Also Gorillaz were signed to their own record label, so all the income they get, goes straight to them and they work for themselves. This music video is not your typical video, it is unique because it has art work instead of a generic recorded music video. It is further unique because the art work tells the story of the album. The video has different shots from the music videos but put in art work, as below.

The music video is telling an emotional story about the band, this brings the audience into the story and gives you a unique connection with the band. With this connection you can build a relationship with the performers, like a movie or a book. This is very effective because it brings us closer to the singers and all of the songs.

The final image of the song (left) is of the 'thing' the Gorillaz have been running away from, this thing also looks like 'The Empire Ant'. We can infer that because its the final image in the song, people have been wondering 'what the song is about? Who they are singing about? What this person looks like?' Also because its the final image, it is seen as the most memorable and iconic image. This thing also has it's head down, with blood coming out of it. You can say that the Gorillaz are fed up of running and they had to kill this thing. Having all of these images will increase money for the record company because the video is so unique that people will want to view it, this will increase income because the views will add up.



Promotion of and synergy with another media product - Sucker for Pain
This song was released on June 24th 2016 as part of the movie 'Suicide Squad'. This film is based on a group of misfit villains who are trying to saving the world. It is very ironic that the villains are trying to save the world, because usually they are the ones trying to destroy it. This song promotes the movie in many various and successful ways. One way that it does this is by getting clips from the movie and putting it into the video. Also the producer bases the rappers looks and attire on the characters within the film. A good example of this is when the rapper Logic is wearing a straight-jacket. This shows that he is being restrained, we can infer that he is being restrained from being the person he is destined to be. You can also say that the straight-jacket is blocking his freedom of speech.

The camera angles within this video vary from long shot to close up. The image below is a mid-shot of Logic holding his hands up in the motion of a gun. This is a good image because it shows that Logic broke out of the straight-jacket, he isn't being held back anymore. Also the part in the song says 'i see my enemy, like wassup, hol' up, we finna reload up' this means that whenever he sees an enemy... its on. Also the song relates all of the rappers to the characters by having them in chains, traps or cells.

The image on the left is of a man playing with fire, the image before this was a rapper in a burning cage. You could say these are linked and they signify that you shouldn't play with fire. The camera angle is a mid shot. Also the guys face isn't that clear but you can see he is interested and fascinated by his powers. The person also has tattoos all over his face, this could symbolise that he is crazy and is not normal. Because this song is also in a movie it'll bring money for the artists in both ways and this will probably double their profit.

Increasing the range of media the artist is involved in - Eminem - The real slim shady 

 This song was released in 2000 as a part of  Aftermath Entertainment/Interscope Records. This  song shows that Eminem has a very unique mind  for rapping and he is very creative. We know this  from his mind to diss other known celebrities and  tell people the truth about the world. In this track  Eminem disses many famous celebrities such as  Christina Aguilera, Pamela Anderson, Tom Green,  Will Smith, Britney Spears, etc. Eminem's creative  mind for rapping stemmed from battle rapping.  This video further shows that Eminem can use  humour within his raps. An example of this is  when he talks about Britney Spears and the other  celebrities faults and what they had done. This music video also shows everyone that Eminem can act, this is shown through his scenes within burger king, there are other examples such as when he is on the reality TV show (depicted below). This scene of Eminem shows that he can integrate conversation within his songs. Another example of this is 'Eminem ft Dr Dre - Guilty Conscience'. During the making of the Real Slim Shady, there were many people claiming to be Eminem.


This song is sending the message to everyone that nobody can copy Eminem. The image on the left shows Eminem as the reporter, this shows that he can adapt into a completely different role that we don't associate with him. Also with all of these different roles Eminem plays it shows off his acting skills and his humorous side to the world. At 2:18 Eminem says 'theres a million of us, just like me, who cuss like me, who just don't give a f*@k like me, who dress like me, walk talk and act like me, might be the next best thing but not quite me'. This is saying that anyone and everyone can act or be like Eminem, but nobody can be the real Eminem. This video was one of thew reasons that Eminem was able to make it into the acting world, he starred in many films and made his own about his life '8Mile' this film got excellent reviews and is very exciting and interesting to watch, this is because you find out about Eminem's back story. Finally, the point Eminem is trying to get across is that no-one has the style and the uniqueness he has, and people can try and copy it but will never master it or become Eminem.

Promotion of an artists album - Section Boyz - Don't Panic

 This song was released January 25th 2016. The  artists are Section Boyz. They all grew up in South  West London , mostly Thornton Heath. This song  is  called 'Don't Panic'. Section also made an  album Don't Panic, this song featured on the  album. The intro to the song says '6 figure music  baby' and you can see in the screenshot below it  says the time and location as to where they are,
 this makes the  video seem more  realistic and it  makes it seem like a film.



The image to the left says 'Visuals By Kaylum' we now know who done all of Section Boyz music videos for this album. Kaylum is the music video producer, so all the edits, cuts and scenery layout was done by him. The Section Boyz mixtape 'Don't Panic' was released on September 18th 2015.



This image to the left shows a few of the rappers making pistol signs with their hands. You can see that the camera angle is slightly below eye-level, this could be showing an intimidating view and image. This music video also shows the image of most rappers nowadays because they all rap about is drugs, guns, money and women.  


This image on the right shows the group holding their hands up in the air. You can see that the camera is at a high angle, also the camera pans up and down and the tempo of the video changes from fast to slow. Having the camera at this high angle shows that the camera is panning up and down. Also it could be saying that they are looked down upon by society.


Conclusion

To conclude, there are many different types of music videos, with different styles. They can range from Classical to Rap/Grime. However within these music videos, some themes are the same. These 6 different sections within a music video add up and make everything excellent within the video. All of these sections integrate with eachother and perfect the music video. A music video

Stormzy x Pogba advert (Assignment)

Stormzy X Pogba Adidas advert
https://www.youtube.com/watch?v=5Jfn-U6EGzU

This advert is about the clothing brand Adidas. This advert is a realist advert, this is because it has humans in the advert and the place where they are is normal and nothing is out of the ordinary. The adverts form is very simple, there is no animation but fast cuts between scenes of Pogba dancing and Stormzy rapping. You can infer from this that the cuts symbolise the fast paced game of football that Pogba excels in. Stormzy is a world known rapper and is very famous, he's sold out tours world wide and is sponsored by Adidas. The 2016 Manchester United Kit is sponsored by Adidas, as depicted in the picture to the left. Talking heads is an element that is used by Stormzy within this advert, this is effective because it is seen as direct address and like he is talking to us. Pogba is also the worlds most expensive football player in the world. This could be shown with the clothes he is wearing, these clothes are very unique and look expensive. This picture on the right is of Pogba dabbing. This is a dance move that everyone knows, no matter what age. Throughout the whole of this advert Pogba is seen doing many different dances that are world known, e.g. (Hit the folks, dab, reverse).

The style of this advert is humorous, this is because Stormzy makes funny facial expressions, and its weird to see a football player dancing. This advert is also dramatic because its not usual for a football player and a rapper to be dancing for an advertisement. The advert is also very easy to remember because Stormzy is a world famous rapper and Pogba is a world class famous footballer in the same advert.

The technical codes such as camera angles, editing, sound are good in this song. The music is by Stormzy, this also promotes the rapper, involving celebrity endorsement. The adverts camera angles varies from long shot (left) to close-up (above right), this could be showing one of two things, either the fast paced game of football. This could further show that Pogba plays fast paced football because he's good at the game. You can say that because of the variety of camera shots, it shows how many different countries that Stormzy has performed at. Or even how quickly Pogba plays football.

This image shows Stormzy on the left shows Stormzy dusting off his Adidas shoes. He says 'I got my Adidas creps' this is a good selling technique because it drops the clothing brand Adidas. Stormzy is also sponsored by Adidas, this initially gets him more money, because he's doing an advert for the company and he is label dropping. In the image on the right Stormzy is depicted wearing a Manchester United T-shirt with 'Pogba' on the back. This is also product placement and further increases Pogba's fan base. Also the text on the picture says 'F I R S T' and 'Pogba' is underneath it.This could be seen as saying 'First its Pogba'. You can infer from this that Stormzy is saying first choose Pogba.

The advantages this advert has over other products is that the music is from a UK rapper that is world known and famous, this is celebrity endorsement at its finest. Stormzy also says he has been 'man of the year last year, now im the man of the year for the second year straight, nobody can compare', this could also show how popular Stormzy is. Also in an interview Pogba said that he listens to Stormzy all the time, this could be good for him as he met his 'favourite rapper'. Also because Stormzy is a Man United fan, it further increases fan bases. Stormzy is sponsored by Adidas, and Pogba is signed by Manchester United and they're new kit is sponsored by Adidas. This announces that Pogba is the latest signing for United and he could also be sponsored by Adidas, just as Stormzy and Manchester United are. 


JD 2015 Christmas Advert - https://www.youtube.com/watch?v=XX_Rlx9tX6o

This advert was for Christmas 2015 and it is for the clothing and sports brand JD. This advert is a realist advert, this is because they're not in an unusual place or world. It is also realist because they are normal people rocking the style of today's generation. This advert could also be part of a series because there is also the women'd and kids adverts, this shows that JD is a multi-age brand and everyone can relate. 

 

There is also an element of direct address to the viewer, this is done by all of the people on the advert. This initially brings the viewer in and makes them feel a part of the advert. The image on the right is of one of the models wearing the brand 'supply&demand'. The pictures above are of the different adverts, this is good and effective because everyone is wearing different brands, this shows how wide-ranged the branding is for the company. The style of the advert is very dramatic, this is because the people are dancing and showing off the new Christmas stock JD has. 

The advert uses a rang of technical methods, the cuts between images and motions are fast paced and keep up with the music. There are so many different camera angles within this advert. The advert always uses closeups of the trainers and other brands, this is very significant because you can see the detail within the trainers. With this camera angle and shots you can see if you really like the product, plus its direct address with the audience but without speaking. This is effective because without speaking the audience can connect with the product further without having to listen to someone's voice-over. This also allows people to see how the clothes look on people and see if it'll suit them. Another technical feature is the music, the music is upbeat house music, this music is up-to-date music that everyone has heard before. This shows that the advert is aimed at males of a certain age, probably young men. 
The beginning of the advert has an image of JD and its slogan. The picture depicted below on the right is of the beginning of the advert, it says 'Undisputed KINGS OF STYLE'. You can infer from this that if you buy clothing from JD you will be an undisputed king of style. Nowadays some young people want to be "cool" / stylish and JD is giving off the impression that if you buy anything from us, you will be the "coolest" person out. Also because at the beginning and end of the advert, it reminds the viewer what they are viewing and why they are still watching the advert. At the end of the advert it shows that picture again but it has the JD website link below 'JD' clothing online. As the website link is one the advert this will increase money for the company because not all people would want to go to their local store. The adverts lifestyle appeal is very real, this is because the models are like all teenagers, they're dancing and seem to be having fun. The only surreal moments throughout this advert is that there are unusual shapes and speakers floating in the air. The picture (below left) shows the model standing centre stage with two equal pillars/shapes either side of him and the two speakers are floating. These two speakers have JD in the middle of them, so this is product placement and you could say that the speakers are sponsored by JD. Also with this you can also say that everything in the advert is to do with JD, no alteration or differentiation from the product. The editing of the advert is quick, speedy and slick. All of the models have the same editing style, the camera angles start out as a long shot then quickly zoom in to the closeup of the product.



The picture left is of the final model in Nike gear. Everything that the model is wearing is Nike, this is especially effective because people these days probably won't wear clothes that don't match because this is seen as not stylish. The camera angle of this is a long shot because you can see the whole of the person. The camera then switches to close-ups of the different products. It does this so the viewer can see what products look good together and they can also see what will suit them and see what they really look like. The mis-en-scene of the advert is snowy peaks and ice glaciers, this is because the advert was created for Christmas time. Plus all of these things are associated with winter and cold themes. The lighting of this advert is cold lighting, but not cold as in the sinister side of cold, more of the temperature side. This is effective because it further gives off the image of winter time and cold temperatures. Plus the last model is wrapped up in 'winter gear' , this also sends the message that people should wrap up for winter, but look good whilst doing so. In the image above you can see the two speakers, during the advert these are booming with sound, this adds to the realism of the advert. The advantages this advert has over other products is that JD adverts always end the same, so they are memorable. The way these adverts end is with a close up of a Nike trainer. The adverts brand identity runs throughout, this is because he advert is solely based on NIKE. The close up below you can see a Nike pouch, Nike gloves, Nike jacket and Nike Air tracksuit bottoms. This image is striking because it shows the viewer that if you buy from JD everything should be matching. This is because it will look better and stylish.  

Go Compare 2016 - https://www.youtube.com/watch?v=jZBOe3gHBEQ

The target audience for this advert is adults as its a comparison company. The advert successfully advertises to its target audience as its got a catchy tune which most people world wide should know. This advert is effective because its memorable, this is because of the song the man sings. Its also very effective because the man is very easy to recognise and remember as he's known worldwide. I personally think the advert is annoying, so for that reason its more memorable than most other adverts.

The advert has an easy tagline which is known worldwide "Go compare", this initially names the company and the product its pitching to its audience. The man also sings a different song whenever a new advert is made, this is good because everyone already knows the slogan "Go compare". The repetition of the slogan is key because everyone knows what the advert is pitching.

The colour and lighting in this particular advert is dark and its night time in London, so there are many bright lights. London is known for its bright lights in the night, it looks beautiful. This is good because most people get taxis home at night and make conversation with the drivers.

The music and sound within the advert is repetitive as everyone knows the phrase "Go Compare". The tune is very catchy and easy to remember because its been repeated so many times. The advert has also been repeated on many different media platforms, such as 'TV, Radio, Billboards and posters'.

Its selling the product in a very simple way because it states what the product is before the man starts singing. This is very effective because everyone knows the phrase "GO compare" and everyone will always remember it because its simple and easy to remember. This is because its short, sweet and simple, plus its got a catchy backing tune which has a simple rhythm.

The form of this advert is realistic because its set in the real world, in the back of a London taxi. Although it is very realistic it is also slightly surreal because its a cliche opera man (big belly, accent and a long moustache)

who is singing in the back of a taxi about the company. This will easily grab the audiences attention because the phrase and song 'Go Compare' is simple and easy to remember. There is also an element of talking heads implemented within the advert, you could say this is when he is singing to the camera and the taxi driver. This is effective because he is directly addressing you and grabbing your attention, he also grabs your attention by singing the song. This advert is also made in a documentary style, this is when he's singing the song, as he does this he is giving the audience many facts about 'Go Compare'. The advert is also series based because it has run for many years and it tells a story about this opera man. Having this as a series is effective because it is easily recognisable and memorable.

The style of this advert is meant to be humorous, funny and comical. But the humorous side is annoying because the advert is just repetitive and goes on in a cycle. This is known because its not usual you have an opera man singing to a taxi driver about a comparison site. This advert has a surreal style because its not an everyday thing to see what is happening in this advert.

There are many technical features within this advert. The camera is usually based at eye level the entire time, mostly on a close up of the taxi driver, we can see from his facial expression (left) that he seems interested in what the man is singing about. The main character within the advert is usually seen at mid-length shot, we can infer that this is because its his story and we don't need to see his facial expression. The background sound in this advert is triumphant music, this is played when the man decides to start singing about the company. The mis-en-scene of the advert is in the back of a basic London taxi, this works because the advert before this one probably told why he was in the taxi. The man has a dog with him, this could have been explained in the previous advert. The taxi driver is not wearing a wedding ring, so you could infer that he is single, however he does look happy. The iconography is a common, east end sounding taxi driver. This is the stereotypical image for a taxi driver. We can also see that the taxi drivers eyes light up when the man says 'Go compare', this could show that he is interested in what he's saying and he wants to know more. Moving on to the selling techniques that the advert use. The lifestyle appeal is made to seem like real life, because of the East-End London taxi driver. This is very successful because people can relate to the taxi driver. The advert is realist and non-realistic, these two contrasting effects work immaculately and makes the advert memorable and unique.