https://www.youtube.com/watch?v=5Jfn-U6EGzU
This advert is about the clothing brand Adidas. This advert is a realist advert, this is because it has humans in the advert and the place where they are is normal and nothing is out of the ordinary. The adverts form is very simple, there is no animation but fast cuts between scenes of Pogba dancing and Stormzy rapping. You can infer from this that the cuts symbolise the fast paced game of football that Pogba excels in. Stormzy is a world known rapper and is very famous, he's sold out tours world wide and is sponsored by Adidas. The 2016 Manchester United Kit is sponsored by Adidas, as depicted in the picture to the left. Talking heads is an element that is used by Stormzy within this advert, this is effective because it is seen as direct address and like he is talking to us. Pogba is also the worlds most expensive football player in the world. This could be shown with the clothes he is wearing, these clothes are very unique and look expensive. This picture on the right is of Pogba dabbing. This is a dance move that everyone knows, no matter what age. Throughout the whole of this advert Pogba is seen doing many different dances that are world known, e.g. (Hit the folks, dab, reverse).
The style of this advert is humorous, this is because Stormzy makes funny facial expressions, and its weird to see a football player dancing. This advert is also dramatic because its not usual for a football player and a rapper to be dancing for an advertisement. The advert is also very easy to remember because Stormzy is a world famous rapper and Pogba is a world class famous footballer in the same advert.
The technical codes such as camera angles, editing, sound are good in this song. The music is by Stormzy, this also promotes the rapper, involving celebrity endorsement. The adverts camera angles varies from long shot (left) to close-up (above right), this could be showing one of two things, either the fast paced game of football. This could further show that Pogba plays fast paced football because he's good at the game. You can say that because of the variety of camera shots, it shows how many different countries that Stormzy has performed at. Or even how quickly Pogba plays football.
This image shows Stormzy on the left shows Stormzy dusting off his Adidas shoes. He says 'I got my Adidas creps' this is a good selling technique because it drops the clothing brand Adidas. Stormzy is also sponsored by Adidas, this initially gets him more money, because he's doing an advert for the company and he is label dropping. In the image on the right Stormzy is depicted wearing a Manchester United T-shirt with 'Pogba' on the back. This is also product placement and further increases Pogba's fan base. Also the text on the picture says 'F I R S T' and 'Pogba' is underneath it.This could be seen as saying 'First its Pogba'. You can infer from this that Stormzy is saying first choose Pogba.The advantages this advert has over other products is that the music is from a UK rapper that is world known and famous, this is celebrity endorsement at its finest. Stormzy also says he has been 'man of the year last year, now im the man of the year for the second year straight, nobody can compare', this could also show how popular Stormzy is. Also in an interview Pogba said that he listens to Stormzy all the time, this could be good for him as he met his 'favourite rapper'. Also because Stormzy is a Man United fan, it further increases fan bases. Stormzy is sponsored by Adidas, and Pogba is signed by Manchester United and they're new kit is sponsored by Adidas. This announces that Pogba is the latest signing for United and he could also be sponsored by Adidas, just as Stormzy and Manchester United are.
JD 2015 Christmas Advert - https://www.youtube.com/watch?v=XX_Rlx9tX6o
This advert was for Christmas 2015 and it is for the clothing and sports brand JD. This advert is a realist advert, this is because they're not in an unusual place or world. It is also realist because they are normal people rocking the style of today's generation. This advert could also be part of a series because there is also the women'd and kids adverts, this shows that JD is a multi-age brand and everyone can relate.
There is also an element of direct address to the viewer, this is done by all of the people on the advert. This initially brings the viewer in and makes them feel a part of the advert. The image on the right is of one of the models wearing the brand 'supply&demand'. The pictures above are of the different adverts, this is good and effective because everyone is wearing different brands, this shows how wide-ranged the branding is for the company. The style of the advert is very dramatic, this is because the people are dancing and showing off the new Christmas stock JD has.
The advert uses a rang of technical methods, the cuts between images and motions are fast paced and keep up with the music. There are so many different camera angles within this advert. The advert always uses closeups of the trainers and other brands, this is very significant because you can see the detail within the trainers. With this camera angle and shots you can see if you really like the product, plus its direct address with the audience but without speaking. This is effective because without speaking the audience can connect with the product further without having to listen to someone's voice-over. This also allows people to see how the clothes look on people and see if it'll suit them. Another technical feature is the music, the music is upbeat house music, this music is up-to-date music that everyone has heard before. This shows that the advert is aimed at males of a certain age, probably young men. 
The beginning of the advert has an image of JD and its slogan. The picture depicted below on the right is of the beginning of the advert, it says 'Undisputed KINGS OF STYLE'. You can infer from this that if you buy clothing from JD you will be an undisputed king of style. Nowadays some young people want to be "cool" / stylish and JD is giving off the impression that if you buy anything from us, you will be the "coolest" person out. Also because at the beginning and end of the advert, it reminds the viewer what they are viewing and why they are still watching the advert. At the end of the advert it shows that picture again but it has the JD website link below 'JD' clothing online. As the website link is one the advert this will increase money for the company because not all people would want to go to their local store. The adverts lifestyle appeal is very real, this is because the models are like all teenagers, they're dancing and seem to be having fun. The only surreal moments throughout this advert is that there are unusual shapes and speakers floating in the air. The picture (below left) shows the model standing centre stage with two equal pillars/shapes either side of him and the two speakers are floating. These two speakers have JD in the middle of them, so this is product placement and you could say that the speakers are sponsored by JD. Also with this you can also say that everything in the advert is to do with JD, no alteration or differentiation from the product. The editing of the advert is quick, speedy and slick. All of the models have the same editing style, the camera angles start out as a long shot then quickly zoom in to the closeup of the product.
The picture left is of the final model in Nike gear. Everything that the model is wearing is Nike, this is especially effective because people these days probably won't wear clothes that don't match because this is seen as not stylish. The camera angle of this is a long shot because you can see the whole of the person. The camera then switches to close-ups of the different products. It does this so the viewer can see what products look good together and they can also see what will suit them and see what they really look like. The mis-en-scene of the advert is snowy peaks and ice glaciers, this is because the advert was created for Christmas time. Plus all of these things are associated with winter and cold themes. The lighting of this advert is cold lighting, but not cold as in the sinister side of cold, more of the temperature side. This is effective because it further gives off the image of winter time and cold temperatures. Plus the last model is wrapped up in 'winter gear' , this also sends the message that people should wrap up for winter, but look good whilst doing so. In the image above you can see the two speakers, during the advert these are booming with sound, this adds to the realism of the advert. The advantages this advert has over other products is that JD adverts always end the same, so they are memorable. The way these adverts end is with a close up of a Nike trainer. The adverts brand identity runs throughout, this is because he advert is solely based on NIKE. The close up below you can see a Nike pouch, Nike gloves, Nike jacket and Nike Air tracksuit bottoms. This image is striking because it shows the viewer that if you buy from JD everything should be matching. This is because it will look better and stylish. 
Go Compare 2016 - https://www.youtube.com/watch?v=jZBOe3gHBEQ
The target audience for this advert is adults as its a comparison company. The advert successfully advertises to its target audience as its got a catchy tune which most people world wide should know. This advert is effective because its memorable, this is because of the song the man sings. Its also very effective because the man is very easy to recognise and remember as he's known worldwide. I personally think the advert is annoying, so for that reason its more memorable than most other adverts.
The advert has an easy tagline which is known worldwide "Go compare", this initially names the company and the product its pitching to its audience. The man also sings a different song whenever a new advert is made, this is good because everyone already knows the slogan "Go compare". The repetition of the slogan is key because everyone knows what the advert is pitching.
The colour and lighting in this particular advert is dark and its night time in London, so there are many bright lights. London is known for its bright lights in the night, it looks beautiful. This is good because most people get taxis home at night and make conversation with the drivers.
The music and sound within the advert is repetitive as everyone knows the phrase "Go Compare". The tune is very catchy and easy to remember because its been repeated so many times. The advert has also been repeated on many different media platforms, such as 'TV, Radio, Billboards and posters'.
Its selling the product in a very simple way because it states what the product is before the man starts singing. This is very effective because everyone knows the phrase "GO compare" and everyone will always remember it because its simple and easy to remember. This is because its short, sweet and simple, plus its got a catchy backing tune which has a simple rhythm.
The form of this advert is realistic because its set in the real world, in the back of a London taxi. Although it is very realistic it is also slightly surreal because its a cliche opera man (big belly, accent and a long moustache)
who is singing in the back of a taxi about the company. This will easily grab the audiences attention because the phrase and song 'Go Compare' is simple and easy to remember. There is also an element of talking heads implemented within the advert, you could say this is when he is singing to the camera and the taxi driver. This is effective because he is directly addressing you and grabbing your attention, he also grabs your attention by singing the song. This advert is also made in a documentary style, this is when he's singing the song, as he does this he is giving the audience many facts about 'Go Compare'. The advert is also series based because it has run for many years and it tells a story about this opera man. Having this as a series is effective because it is easily recognisable and memorable.
The style of this advert is meant to be humorous, funny and comical. But the humorous side is annoying because the advert is just repetitive and goes on in a cycle. This is known because its not usual you have an opera man singing to a taxi driver about a comparison site. This advert has a surreal style because its not an everyday thing to see what is happening in this advert.
There are many technical features within this advert. The camera is usually based at eye level the entire time, mostly on a close up of the taxi driver, we can see from his facial expression (left) that he seems interested in what the man is singing about. The main character within the advert is usually seen at mid-length shot, we can infer that this is because its his story and we don't need to see his facial expression. The background sound in this advert is triumphant music, this is played when the man decides to start singing about the company. The mis-en-scene of the advert is in the back of a basic London taxi, this works because the advert before this one probably told why he was in the taxi. The man has a dog with him, this could have been explained in the previous advert. The taxi driver is not wearing a wedding ring, so you could infer that he is single, however he does look happy. The iconography is a common, east end sounding taxi driver. This is the stereotypical image for a taxi driver. We can also see that the taxi drivers eyes light up when the man says 'Go compare', this could show that he is interested in what he's saying and he wants to know more. Moving on to the selling techniques that the advert use. The lifestyle appeal is made to seem like real life, because of the East-End London taxi driver. This is very successful because people can relate to the taxi driver. The advert is realist and non-realistic, these two contrasting effects work immaculately and makes the advert memorable and unique.
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