Music Video Purposes                                                   20/09/16

• Revenue Generation - Money is key
• Music Video is part of the marketing strategy, a promotion tool 
• Is it the artist & single, artist & album or artist and video
• Add a dance into the video to promote the song, artist and album 
• Controversy - A disagreement in the public/something that causes an argument 
• Examples of controversy within the music world - representation of women, race, religion, stereotypes, animals, politics, BlackLivesMatter

• PROMOTION = PROFIT
• Artist - More fame, more money, more record deals, clothing line
• Record Company = more profit

Controversial music videos 

• Aphex Twin - Window licker
• Madonna - Feels like for a girl
• Erykah Badu - Window Seat
• Justice - stress
• MIA - Born free
• Rihanna - S&M 
• TATU - All the things she said