https://www.youtube.com/watch?v=jZBOe3gHBEQ

The target audience for this advert is adults as its a comparison company. The advert successfully advertises to its target audience as its got a catchy tune which most people world wide should know. This advert is effective because its memorable, this is because of the song the man sings. Its also very effective because the man is very easy to recognise and remember as he's known worldwide. I personally think the advert is annoying, so for that reason its more memorable than most other adverts.

The advert has an easy tagline which is known worldwide "Go compare", this initially names the company and the product its pitching to its audience. The man also sings a different song whenever a new advert is made, this is good because everyone already knows the slogan "Go compare". The repetition of the slogan is key because everyone knows what the advert is pitching.

The colour and lighting in this particular advert is dark and its night time in London, so there are many bright lights. London is known for its bright lights in the night, it looks beautiful. This is good because most people get taxis home at night and make conversation with the drivers.

The music and sound within the advert is repetitive as everyone knows the phrase "Go Compare". The tune is very catchy and easy to remember because its been repeated so many times. The advert has also been repeated on many different media platforms, such as 'TV, Radio, Billboards and posters'.

Its selling the product in a very simple way because it states what the product is before the man starts singing. This is very effective because everyone knows the phrase "GO compare" and everyone will always remember it because its simple and easy to remember. This is because its short, sweet and simple, plus its got a catchy backing tune which has a simple rhythm.

The form of this advert is realistic because its set in the real world, in the back of a London taxi. Although it is very realistic it is also slightly surreal because its a cliche opera man (big belly, accent and a long moustache)

who is singing in the back of a taxi about the company. This will easily grab the audiences attention because the phrase and song 'Go Compare' is simple and easy to remember. There is also an element of talking heads implemented within the advert, you could say this is when he is singing to the camera and the taxi driver. This is effective because he is directly addressing you and grabbing your attention, he also grabs your attention by singing the song. This advert is also made in a documentary style, this is when he's singing the song, as he does this he is giving the audience many facts about 'Go Compare'. The advert is also series based because it has run for many years and it tells a story about this opera man. Having this as a series is effective because it is easily recognisable and memorable.

The style of this advert is meant to be humorous, funny and comical. But the humorous side is annoying because the advert is just repetitive and goes on in a cycle. This is known because its not usual you have an opera man singing to a taxi driver about a comparison site. This advert has a surreal style because its not an everyday thing to see what is happening in this advert.

There are many technical features within this advert. The camera is usually based at eye level the entire time, mostly on a close up of the taxi driver, we can see from his facial expression (left) that he seems interested in what the man is singing about. The main character within the advert is usually seen at mid-length shot, we can infer that this is because its his story and we don't need to see his facial expression. The background sound in this advert is triumphant music, this is played when the man decides to start singing about the company. The mis-en-scene of the advert is in the back of a basic London taxi, this works because the advert before this one probably told why he was in the taxi. The man has a dog with him, this could have been explained in the previous advert. The taxi driver is not wearing a wedding ring, so you could infer that he is single, however he does look happy. The iconography is a common, east end sounding taxi driver. This is the stereotypical image for a taxi driver. We can also see that the taxi drivers eyes light up when the man says 'Go compare', this could show that he is interested in what he's saying and he wants to know more.

Moving on to the selling techniques that the advert use. The lifestyle appeal is made to seem like real life, because of the East-End London taxi driver. This is very successful because people can relate to the taxi driver. The advert is realist and non-realistic, these two contrasting effects work immaculately and makes the advert memorable and unique.