https://www.youtube.com/watch?v=5Jfn-U6EGzU





The advantages this advert has over other products is that the music is from a UK rapper that is world known and famous, this is celebrity endorsement at its finest. Stormzy also says he has been 'man of the year last year, now im the man of the year for the second year straight, nobody can compare', this could also show how popular Stormzy is. Also in an interview Pogba said that he listens to Stormzy all the time, this could be good for him as he met his 'favourite rapper'. Also because Stormzy is a Man United fan, it further increases fan bases. Stormzy is sponsored by Adidas, and Pogba is signed by Manchester United and they're new kit is sponsored by Adidas. This announces that Pogba is the latest signing for United and he could also be sponsored by Adidas, just as Stormzy and Manchester United are.
JD 2015 Christmas Advert - https://www.youtube.com/watch?v=XX_Rlx9tX6o

This advert was for Christmas 2015 and it is for the clothing and sports brand JD. This advert is a realist advert, this is because they're not in an unusual place or world. It is also realist because they are normal people rocking the style of today's generation. This advert could also be part of a series because there is also the women'd and kids adverts, this shows that JD is a multi-age brand and everyone can relate.
There is also an element of direct address to the viewer, this is done by all of the people on the advert. This initially brings the viewer in and makes them feel a part of the advert. The image on the right is of one of the models wearing the brand 'supply&demand'. The pictures above are of the different adverts, this is good and effective because everyone is wearing different brands, this shows how wide-ranged the branding is for the company. The style of the advert is very dramatic, this is because the people are dancing and showing off the new Christmas stock JD has.



Go Compare 2016 - https://www.youtube.com/watch?v=jZBOe3gHBEQ
The target audience for this advert is adults as its a comparison company. The advert successfully advertises to its target audience as its got a catchy tune which most people world wide should know. This advert is effective because its memorable, this is because of the song the man sings. Its also very effective because the man is very easy to recognise and remember as he's known worldwide. I personally think the advert is annoying, so for that reason its more memorable than most other adverts.
The advert has an easy tagline which is known worldwide "Go compare", this initially names the company and the product its pitching to its audience. The man also sings a different song whenever a new advert is made, this is good because everyone already knows the slogan "Go compare". The repetition of the slogan is key because everyone knows what the advert is pitching.
The colour and lighting in this particular advert is dark and its night time in London, so there are many bright lights. London is known for its bright lights in the night, it looks beautiful. This is good because most people get taxis home at night and make conversation with the drivers.
The music and sound within the advert is repetitive as everyone knows the phrase "Go Compare". The tune is very catchy and easy to remember because its been repeated so many times. The advert has also been repeated on many different media platforms, such as 'TV, Radio, Billboards and posters'.
Its selling the product in a very simple way because it states what the product is before the man starts singing. This is very effective because everyone knows the phrase "GO compare" and everyone will always remember it because its simple and easy to remember. This is because its short, sweet and simple, plus its got a catchy backing tune which has a simple rhythm.
The form of this advert is realistic because its set in the real world, in the back of a London taxi. Although it is very realistic it is also slightly surreal because its a cliche opera man (big belly, accent and a long moustache)

who is singing in the back of a taxi about the company. This will easily grab the audiences attention because the phrase and song 'Go Compare' is simple and easy to remember. There is also an element of talking heads implemented within the advert, you could say this is when he is singing to the camera and the taxi driver. This is effective because he is directly addressing you and grabbing your attention, he also grabs your attention by singing the song. This advert is also made in a documentary style, this is when he's singing the song, as he does this he is giving the audience many facts about 'Go Compare'. The advert is also series based because it has run for many years and it tells a story about this opera man. Having this as a series is effective because it is easily recognisable and memorable.
The style of this advert is meant to be humorous, funny and comical. But the humorous side is annoying because the advert is just repetitive and goes on in a cycle. This is known because its not usual you have an opera man singing to a taxi driver about a comparison site. This advert has a surreal style because its not an everyday thing to see what is happening in this advert.

